Coming up with the name of your new recruitment business is one of the first decisions you’ll have to make as a company owner once you have made the big decision to go it alone. It is undoubtedly one of the most important things to consider as it is the way in which your candidates and clients are attracted to you and your brand.
If you want to stand out amount the competition,
your name and logo can help people remember you.
But with thousands and thousands of recruitment business in the UK, how do you choose a name that will be unique, memorable and embody both your values and your niche?
To avoid a frustrating, stressful and exhausting experience, it can be useful to understand what makes a good business name and what to avoid before starting your research.
Reflect you as a person as well as your business, sector & niche
Your customers will form an impression of your company from the name that you choose for it and therefore create expectations as to the type of service that they will get as a result.
If you are by nature a lively personable character and passionate about everything that you do then it is a good idea to have a company name and brand that reflects this. Similarly if you are a considered individual with an even temperament who operates at a professional level then again make sure that you are creating this impression when naming your company.
Naturally if you mix the two then you could be creating an unnecessarily false impression of your business to your potential customers.
If it can be done easily then we would recommend that you link your business name to the industry sector in which you operate so your potential customers won’t have to guess what you’re selling.
A good example of a considered individual specialising in key business sectors and niches is : Assured Legal Recruitment
www.assuredlegalrecruitment.co.uk – Memorable, simple, matching the industry sector, targeting its audience.
Easy to spell and to say
The way it’s written in text, how the logo reads and every other visual representation of your name needs consideration. Your customers may have a harder time finding your business on the Internet or in phone directories if the name you choose has a complicated spelling. In addition of that, you will have to say your company name several time a day. Avoid the complex word as it might become a problem. Make you sure you like how it sounds when people say it and easy to pronounce it.
Avoid your own name
Except if your name is known and recognised in the market place you are operating in, we recommend to try to avoid personalising your business as it’s unlikely that the name will sway any customers without an established brand attached to it. If you’re hoping to grow your brand too – it’s important for your business to stand on its own feet independent of you.
Think of the future
Getting a name and logo right means that your brand is consistent throughout the lifecycle of your business. If it grows and you evolve into something different then that’s fine.
Brainstorm and get feedback
You probably already have a few names in mind. A good thing to do is to write all your keywords and ideas on a paper. Once you have some initial keywords on the board, think of with synonyms. The more words you come up with, the easier it will be to create a unique name. Put your shortlist of names aside for a day or two and then come back to it with a fresh perspective. You may feel differently about your first choices and come up with a new and perfect name. Once you have a few possibilities, bounce them off of friends, family, colleagues and potential clients if possible. Ask for their initial impressions and suggestions they may have, and then add their feedback to your process.
Check it is available for your use
Design your logo
Examine the logos your competitors are using – you want your logo to stand out as different in the minds of your customers. Decide what image you want the logo to convey. Your logo should imprint that image in the minds of your customers. You also need to think about your customers’ perception of color and match the colors used in your logo with the image you hope to convey. For example, if you want to establish the perky image of a company that caters to children, you will probably want to avoid dark, somber colors. We recommend to create a few different logos and to ask family and friends what they think. You may love a logo but discover that it inspires negative images in others’ minds. This way, you choose the one you think best represents your business.
The image of your company that the world sees stems from the name that you give it. You only get one chance to create the right first impression with potential customers so spend time getting this right before you launch your business both on and off line.
For advice on branding your start-up recruitment business contact Recruitment in a Box on 0203 4173101 or email firstname.lastname@example.org.